Following the success of the three Shaping Victoria Forums that were hosted by the then Department of Planning and Community Development, Municipal Association of Victoria picked up the mantle in 2012 and now convenes the annual 2-day rural and regional planning conference.

Jen was the conference facilitator since the inaugural conference in 2009 until 2016, and was invited to return in 2018 and 2019. She contributed to program planning and worked with all speakers and concurrent session presenters to ensure that all agenda items are relevant and engaging. She also acted as MC during the conferences and chaired concurrent break-out sessions.

Attendance to the conference has steadily grown each year, peaking with the 2016 forum involving some 230 delegates.